Food Trucks: Catering Alternative for Millennial Weddings

Abstract This paper explores a suggestion of food trucks as a viable food supplier for weddings. The food truck industry  continues to grow bringing many potentially explorable opportunities. Millennials represent a large wedding  market segment and also seek unique and personalized experiences to experiences that are lavish for the sake  of tradition. One such experience is using food trucks for the wedding rehearsal and/or reception. This brief  communication paper ends with potential applied suggestions for food truck operators, wedding planners, and  millennials, and by suggesting potential research questions for those wishing to research in this arena.

Keywords: food trucks, catering, millennials, weddings, experience.